Wahanda is the self-confessed home of “Health & Wellness Daily Deals”, and they do a pretty good job of living up to it. First contacted in January we were really interested in partnering with them as soon as possible. As with all things, nothing is quite that simple so after a few months of tweaking and testing, we have now launched the Wahanda program and look forward to seeing how the deals develop and how our members take to them.
On Bank Holiday Monday I used a Groupon voucher advertised on Buyometric (see, we do practise what we preach!) for a cheap trip (or so I thought!) to the Grand Designs Live 2011 exhibition at ExCel in London, with a great discount – £15 instead of £38 for 2 tickets and a show guide. The show guide alone (which I’d consider vital to my enjoyment of the show) was normally £5, which is the sort of thing that would have put me in a bad mood for the whole day if I’d had to pay full price!
The show is ENORMOUS. I hadn’t been to ExCel before and its sheer size blew me away. It was great to look out over the Docklands waters too and I’d forgotten how much fun the Docklands Light Railway was.
Using the voucher was easy. I’d printed it out and there was a special entry queue for people with vouchers – which was actually shorter than all the other queues (I felt like a VIP not a cheapster!). I just handed over the voucher and got an entry ticket and a show guide. Easy as anything.
In the ‘Build’ section of the show we talked Solar Panels. They are quite pricey but I was convinced that they give a good return on your investment at the moment if you can shell out a few grand to get them installed. We managed to resist somehow though (it might have been the lack of a few grand in our pockets).
In the ‘Garden’ section we admired the space-age garden ‘pods’ for sitting in (think garden sheds but circular, shiny and about 300 times more expensive), but fortunately we thought they might look a bit out of place in our garden!
And in the ‘Interiors’ section we fell in love with some soft-as-you-like sheepskin rugs from the Isle of Skye. I’d even named my favourite Hamish so by the time we had to leave it was very painful to leave him behind!
So did we leave empty-handed? Well, yes and no. We put our names down (but no money yet) for one of these - it’s a water rower - a really beautiful rowing machine which uses real water so not only is it low-impact on the body, it also makes satisfying ‘swooshing’ sounds when you row, and it feels like real rowing – not like those ugly metal rowing machines.
My husband and I were both looking for a way to get fit and he used to row at university, so we were totally smitten. It’s not exactly cheap but compared to a gym membership it doesn’t work out badly, and with 20% off at the show we thought maybe we’d treat ourselves to our next Christmas present! And it’s being delivered on Friday.
So much for my “cheap” trip!
Over the last few weeks Buyometric has been getting smarter. What started as a simple tagging system to categorise the daily deals has evolved into a complex series of filters that decide which deals to show you each day, and in what order to do so.
The latest addition to the mix is a new behavioural profile – the brain of Buyometric.
Each user now has a unique behavioural profile (behind the scenes) that develops over several months. It’s based on your interaction with our website (ie what you click on, and what you ignore) and effectively boils down to the Buyometric system learning which types of deals you prefer. There’s nothing sinister about it – we simply use your profile to predict how likely it will be that you’ll find a new deal interesting, and then we make sure the most interesting deals for you are at the top of your daily email.
The new behavioural profile is only one of the steps we go through before delivering your daily deal email. At present we use eight separate filters to create each user a personalised list of deals from the hundreds of new offers we catalogue every day. It’s very likely that – even though we have thousands of members – your daily email will be unique to you.
It’s a complicated task, but one that we feel is essential in helping people cut through the online deal clutter. Buyometric really is the smartest way to discover deals – nobody else even comes close!