Amending our privacy policy to comply with EU “Cookie Law”

Posted by on 25-04-2012, under About Buyometric

EU Cookie Law

In November 2009 the EU Privacy and Electronic Communications Directive was modified to regulate the use of cookies and local browser storage. Before the amendment, a website had to allow you to opt-out of cookies, and this was usually performed by the browser manufacturers. The new directive stated that users should be asked to opt in to cookie usage BEFORE they are placed on a computer. The directive will become UK law on May 26 2012 – just one month away.

The new law has been widely derided by anyone who knows anything about web technology. The EU were trying to protect privacy, particularly from cross domain tracking which allows an organisation to collect large quantities of data on people and use that data for commercial purposes. However the vast majority of cookies are used in very simple ways – for example a cookie (which is basically a text file) might just contain your username and password to help you log in to a website, or it might contain some preferences that you have set so that your favourite website is shown using the particular layout that you like.

The law is, however, the law. Here at Buyometric we have been looking at our use of cookies and thinking about ways that we can either reduce their usage or explain them more clearly. The first step in this process is to amend our privacy policy to include a table of the cookies we use and explain what they do.

A good example is our auto-login cookies log_u and log_p. Like many websites, we give people the option to “remember me” when logging in. When you do this, we set a cookie on your computer that contains your email address (log_u) and encrypted password (log_p). When you revisit our website we check for this cookie and use the data to log you in. Only our software can decode your password, so it is safe from preying eyes!

Over the coming weeks we will be thinking about how we can make the setting of cookies more explicit throughout our site, in a way that doesn’t inhibit the user experience. It’s quite a challenge.

See our amended Privacy Policy for further details

Help us support the Prostate Cancer Charity and Breast Cancer Care

Posted by on 02-04-2012, under About Buyometric

The Prostate Cancer Charity and Breast Cancer CareProstate cancer is the most common form of cancer affecting men in the UK. Breast cancer is the most common form of cancer affecting women in the UK. Together, 87,000 people are diagnosed with prostate or breast cancer every year.  That number is hard to comprehend, but each and every one of those people is somebody’s son or daughter. Many are mothers and fathers, brothers and sisters, and grandparents.

Most of us have a personal connection to one of these two cancers. For my part, I lost my Grandfather to prostate cancer in 2010. As with many cases, early diagnosis could have made all the difference, which is why campaigns that raise awareness of the symptoms of disease are so vital. Throughout April Buyometric will be supporting the Prostate Cancer Charity and Breast Cancer Care, who between them are aiming to raise £1 million to support their work in cancer education and support. Every time you purchase a deal through Buyometric during April we will make a donation to the charities on your behalf*.

Our fundraising efforts will culminate on the 22 April when I will be running the London Marathon for TeamPB – the join running team for the two charities. It will be my first (and last!) marathon and so I want to make it count.

You can support our campaign simply by continuing to use Buyometric as you always do. You can also tell your friends and family about us or – if you are able to – donate directly to my London Marathon challenge at

I will be posting updates on my training to the blog over the coming weeks as well as a follow-up after the big event at the end of the month.

Fingers crossed I make it across the finish line!


*Between 1st April and 30th April 2012, Buyometric will donate 10 pence for every sale made over the value of £2 to Paul Fisher’s Team PB marathon fundraising target. Team PB is a fundraising partnership between Breast Cancer Care and The Prostate Cancer Charity. Donations will be equally divided between the Prostate Cancer Charity and Breast Cancer Care.

Breast Cancer Care is a charity registered in England and Wales (1017658) and in Scotland (SCO38104). Registered in England company number 2447182. The Prostate Cancer Charity is a charity registered in England and Wales (1005541) and in Scotland (SCO39332). Registered in England company number 2653887