On Friday we quietly rolled out the first of a series of changes that will transform the look and user experience of our website and emails over the next 4 months.
You might have seen this coming. I’ve been tweeting about the work involved in the rebrand for some time and our blog received the make-over treatment about four weeks ago (alongside the introduction of a companion Tumblr blog). The redesign includes a cleaner looking website that will support more advanced features designed to help you find the perfect deals and offers.
The first thing to receive some simplification love was our logo. The original version was a play on the dictionary definition format, but it’s caused us problems since people struggle to know how our name should be written. We’ve seen Buy-o-metric, Buy.o.metric, Buy O metric to name a few. We are Buyometric, and now that’s exactly what our logo says.
The site has benefitted from an overall de-clutter and brings us back in line with our philosophy at launch – that our technology should provide the wow factor over fancy graphics. We are an engine designed to save people money by matching them with the deals and offers they will be most interested in. Our technology is sophisticated and intelligent. We want our brand to communicate this message.
Aside the aesthetics, the coming months will see a series of upgrades that will completely change the way that customers will use our website. While the bulk of the changes are being release through-out September, two new features are been introduced today in beta format.
You can now search for deals using the search bar at the top of every page. Once we see some search activity we will learn more about how the search should work and what results you are expecting to see, and so this first version is very much a beta release. The search results will still be sensitive to your location and other factors that we know about you to help personalise the experience.
The are some amazing online offers to be found for short breaks and holidays. Today we have launched a new Travel section that will facilitate the uncovering of these travel deals. We will be increasing the number of travel deals available in this section over the coming months as we learn what types of offers are most popular.
We have improved the login experience after much feedback from users, and have also improved the existing facilities for changing usernames and passwords. Both were proving a little buggy and the user experience wasn’t great.
The next wave of improvements will hit the site in about 3 weeks time when will build on this redesign. We hope you approve of the changes so far and would love to hear your feedback.