Just when you thought we’d have London back to ourselves, journalists, fashionistas and strangely clad men and women will be invading London from today onwards for London Fashion Week. Since we didn’t get invited to Paul Smith’s supermodel jacuzzi party, we’ve decided to retaliate by launching our new Fashion collection pages, where you can find the web’s best fashion offers for men and women, all in one place. The pages will alert you to online sales for individual brands and department stores as well as premium designer sales from private buying clubs such as Brand Alley, Secret Sales and Cocosa – all offering discounts of up to 80%.
London Fashion Week is taking place in and around Somerset house, which housed the Casa Brasil (and some great dancing) during the Olympics. You can expect a wide variety of events with designers such as Burberry Prorsum, House of Holland or PPQ invading the catwalks. Socials, showrooms, and much more await the lucky attendees. However, there is so much more happening behind closed doors and smoky rooms that we want to know of.
- An inside view to the designer’s world
As we all know, high end fashion is a very creative world sitting under a lot of pressure. Between a designer’s whims, the people stitching creations up, and deadlines having to be met by project managers, you’d think the average decibel level is quite higher than usual. Since we are talking about rather eccentric individuals, why not feature a video at the end of LFW with the most emotional (or loud) moments of the week? Surely the fashion world would seem less cold and soulless with designers screaming and people crying. We want human emotions! Which takes us to…
- Catwalk fails
One of Murphy’s laws dictates that if something can go wrong, it will. In this case, why can’t we see the catwalk fails when a model inevitably trips because 12 inch heels really seemed like they could become THE new trend? What about that model who just lost too much weight and had their trousers fall or the redhead and brunette who work for the same brand but just hate each other and decide to turn the catwalk into a ring? The point being, brands at LFW will not accept failure, yet it is an essential part of the human experience. Why not embrace that and capitalise on it? Dear brands, your Fashion Week bloopers video will definitely go viral compared to that mildly amusing video your marketing department has been pushing on us for ages. Talking about fails…
- Finally knowing the basics to dating a model
Undeniably, we have all pursued a love which unfortunately didn’t turn out the way we wanted. Behind closed doors and at social events, models are meeting other people and some may even find themselves at the start of a relationship. For those of us who won’t be with them, we’d like to know more. How do we stalk them without it being creepy? How do we approach them without looking like a strange man in a car with sweets? (Although that last approach probably doesn’t work on people who are devoted to maintaining their physique). The point is, LFW, can you just give us some advice on what they like and where they hang out so we can approach them and hopefully even converse? Alternatively, an invitation to the next pool party will suffice.
That’s all for today. We’ll be back next Tuesday with more updates and a piece about our newest addition to the team as well as other news. In the mean time, don’t forget to check out our Men’s Fashion and Women’s Fashion collection pages