With all the fantastic new Daily Deal and Group Buying businesses starting up, it was only a matter of time before someone I knew set something up. So when I heard about Savvy Mummys and saw the name of the founder I was straight on the phone. Savvy Mummys is a great concept – it takes the existing group buying model, but targets a very specific niche – as the name would suggest – expectant, new and more experienced mums can expect to find a fantastic array of discounted offers that really do target those things that mums need, want and deserve. Savvy Mummys was founded by Ali Harriss and a few other University friends. I spoke to Ali and got the following response:
” We’re part of a big group of Uni friends living in Clapham (AKA Nappy Valley), and we’re at that age where one by one we’re all walking up the aisle, having babies and buying prams. Being the entrepreneurial group that we are, we wanted to set something up together that would offer value to us, our families and our friends.”
Well, I can certainly say that they’ve created a gem, it’s targeted, relevant and genuinely useful, and the response they’ve had from the local community has been overwhelming. They’ve insisted that they aren’t rushing to branch out but there are plans in the pipeline. They want to make sure they’ve developed a great product that really does serve the community before delivering the concept to a wider audience and I for one look forward to helping them expand when the time comes.