Yesterday I joined Kate Garraway on stage at the Daily Deal Summit Europe to discuss customer engagement strategies and personalisation in daily deals. The event was attended by most of the key players across Europe and it was a great pleasure to meet both partners and competitors to compare notes and share stories.
Our thanks go to the organising team for putting on the event – we are very much looking forward to DDSummitEurope 2013!
Today we’re announcing a partnership between Buyometric and goodypass.com, the daily deals website founded by Kate Garraway.
Goodypass.com was launched in April 2011 and has established a strong and loyal customer base. In response to subscriber requests for more personalised deals, goodypass asked us to provide a full range of offers from around the web that are targeted to individual subscribers.
The website is now powered by Buyometric and makes full use of our deal targeting technology. It’s a big change – but a very positive one.
In Kate’s words: “We launched with the aim of bringing the kinds of discounts celebrities enjoy to people up and down the country. Over the last 12 months, we have seen an explosion in the popularity of daily deals, and an increase in the number of companies providing deeply discounted products and experiences. We think it’s a logical step to start bringing these deals to our members, but in a highly personalised way.”
We’re all delighted to be working with Kate and her team, and hope the users will be too!