It was announced today that the Office of Fair Trading are to investigate Groupon over claims that they have mis-advertised some deals. We’ve just completed a survey of over 1,000 users of daily deals [more about this in future blog posts], and we found that, out of over 400 users who had recently purchased a Groupon deal, only 4% reported that “the product or service was disappointing or not as promised”. That’s 96% who had no issue with the description provided by Groupon.
Of course, it is always really important to read the fine print on daily deals to avoid disappointment, and we would not like to pre-empt the result of the OFT investigation, but we are very happy if this investigation leads to all daily deals providers being a bit more careful with their claims.
As a reminder, if you do have any problem with a daily deal, make sure you take up the problem with the daily deal website. We at Buyometric can help our users with this, if you’re having any trouble. We send hundreds of transactions to Groupon every week, and we’ve found Groupon customer service to be particularly good at rectifying issues with customers if anything goes wrong with a deal. But we’re also here to help you through your issue and take up your cause if necessary. Hopefully a bit more reassurance for our users.