Buyometric Acquires Hungry Local

Posted by on 27-02-2012, under About Buyometric, New features

We recently acquired the London-based online deals website, Hungry Local….

Hungry Local was born out of Hungry Media in January 2011. The service was launched and piloted in the Clapham and Balham areas, to provide local businesses with a sustainable marketing service, offering deals on a local level. By July 2011, the site was running deals across 15 areas of London.

Following the sale, Hungry Local will be run as a standalone service under the new name, Hungry Deals, where the users will be migrated over to the main Buyometric offering. The typical number of new deals available to Hungry Deals users will increase from 5 to over 200 per day.

The news follows hot-on-the- heels of our partnership with Kate Garraway’s Goodypass, underlining our growth strategy through acquisition and partnerships. We are pleased to be able to offer Hungry Local users a wider range of local deals. We have experienced first-hand how personalisation revives consumer interest in local offers and keeps them engaged in the longer term. We’re confident Hungry Local users will respond positively to the change.

GoGroopie Joins The Party

Posted by on 05-04-2011, under GoGroopie, Group buying, New features

In January 2011, Jon (MD) contacted me with an opportunity to partner with GoGroopie. After a slow start as they went through the same start up issues we did last year, GoGroopie has finally gone live and with it we’ve launched their first deal on Buyometric too.

GoGroopie has a fairly unique selling point, they want to help you learn, look and feel better! Whether it’s eating healthy, increasing your fitness, learning new skills, improving career prospects, taking up new hobbies, becoming greener or just looking or feeling better.

We like them a lot and hope that we can build a great relationship with them. Jon and i are going to celebrate the partnership later this month and hopefully build some even stronger bridges – never a bad thing.

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