Buyometric Acquires Hungry Local

Posted by on 27-02-2012, under About Buyometric, New features

We recently acquired the London-based online deals website, Hungry Local….

Hungry Local was born out of Hungry Media in January 2011. The service was launched and piloted in the Clapham and Balham areas, to provide local businesses with a sustainable marketing service, offering deals on a local level. By July 2011, the site was running deals across 15 areas of London.

Following the sale, Hungry Local will be run as a standalone service under the new name, Hungry Deals, where the users will be migrated over to the main Buyometric offering. The typical number of new deals available to Hungry Deals users will increase from 5 to over 200 per day.

The news follows hot-on-the- heels of our partnership with Kate Garraway’s Goodypass, underlining our growth strategy through acquisition and partnerships. We are pleased to be able to offer Hungry Local users a wider range of local deals. We have experienced first-hand how personalisation revives consumer interest in local offers and keeps them engaged in the longer term. We’re confident Hungry Local users will respond positively to the change.

Buyometric partners with Kate Garraway’s goodypass.com

Posted by on 25-01-2012, under About Buyometric, New features

Kate GarrawayToday we’re announcing a partnership between Buyometric and goodypass.com, the daily deals website founded by Kate Garraway.

Goodypass.com was launched in April 2011 and has established a strong and loyal customer base. In response to subscriber requests for more personalised deals, goodypass asked us to provide a full range of offers from around the web that are targeted to individual subscribers.

The website is now powered by Buyometric and makes full use of our deal targeting technology. It’s a big change – but a very positive one.

In Kate’s words: “We launched with the aim of bringing the kinds of discounts celebrities enjoy to people up and down the country. Over the last 12 months, we have seen an explosion in the popularity of daily deals, and an increase in the number of companies providing deeply discounted products and experiences. We think it’s a logical step to start bringing these deals to our members, but in a highly personalised way.”

We’re all delighted to be working with Kate and her team, and hope the users will be too!

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